Katie recently visited a community lead initiative aimed at making things easier for rough sleepers in the Cotswolds. It got us thinking about disruption and inspired this post.
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Our June #Blabchat roundup - unlocking social challenges and shaping the communities in which we live and work.
When personas are done right they can be an invaluable design aid, but if they are done badly they can be nothing more than ugly stereotypes. Good personas are archetypes not stereotypes.