We’re back with a new strategy! In the first of a series of posts on place and community power, Paul talks to Bromford resident and sustainability innovator, Tanya Love. They talk about street-level innovation, the importance of optimism and how we all need to Be More Guerrilla.
Katie recently visited a community lead initiative aimed at making things easier for rough sleepers in the Cotswolds. It got us thinking about disruption and inspired this post.
When personas are done right they can be an invaluable design aid, but if they are done badly they can be nothing more than ugly stereotypes. Good personas are archetypes not stereotypes.