Viewing entries tagged
service design

How We Are Using Personas

2 Comments

How We Are Using Personas

When personas are done right they can be an invaluable design aid, but if they are done badly they can be nothing more than ugly stereotypes. Good personas are archetypes not stereotypes.

2 Comments

Defining the Problem

Comment

Defining the Problem

In times of scarce resources it’s tempting when we spot something that isn't quite right to jump to conclusions and start thinking about potential solutions. Unsurprisingly this often leads to the implementation of solutions which fail to hit the mark.

Comment