In our June #blabchat we wanted to discuss the potential for design in placing the needs of people at the centre of policy, products and services in order to unlock solutions to our most pressing social challenges and help to shape the communities in which we live and work. Here is our round-up of the conversation.
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One of the most common questions we still get asked: what's the difference between a test and a pilot. Simon revisitis Tom’s 2015 post and reboots our definition of prototypes, tests and pilots.
We’ve consolidated our learning from the conversations we’ve been having with customers about their home into a set of observations and insights and four customer stories.
How we've been using design fiction to help us provoke conversation around the type of future we want to create.
When personas are done right they can be an invaluable design aid, but if they are done badly they can be nothing more than ugly stereotypes. Good personas are archetypes not stereotypes.