The word design is being used more widely and more liberally than ever before. But when it comes down to it, how well is the term really understood?
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Our June #Blabchat roundup - unlocking social challenges and shaping the communities in which we live and work.
One of the most common questions we still get asked: what's the difference between a test and a pilot. Simon revisitis Tom’s 2015 post and reboots our definition of prototypes, tests and pilots.
We’ve consolidated our learning from the conversations we’ve been having with customers about their home into a set of observations and insights and four customer stories.
How we've been using design fiction to help us provoke conversation around the type of future we want to create.
When personas are done right they can be an invaluable design aid, but if they are done badly they can be nothing more than ugly stereotypes. Good personas are archetypes not stereotypes.
In times of scarce resources it’s tempting when we spot something that isn't quite right to jump to conclusions and start thinking about potential solutions. Unsurprisingly this often leads to the implementation of solutions which fail to hit the mark.