We’re back with a new strategy! In the first of a series of posts on place and community power, Paul talks to Bromford resident and sustainability innovator, Tanya Love. They talk about street-level innovation, the importance of optimism and how we all need to Be More Guerrilla.
We’ve consolidated our learning from the conversations we’ve been having with customers about their home into a set of observations and insights and four customer stories.
When personas are done right they can be an invaluable design aid, but if they are done badly they can be nothing more than ugly stereotypes. Good personas are archetypes not stereotypes.