This week we've been working on our new pipeline of work - and articulating how we'll approach the challenges and opportunities that lie ahead.
Here's the problem with that - you can't. It's not linear and involves backtracking, repeating and redefining.
As an innovation team our job is to help people get comfortable with being messy. Our new team member Michelle mentioned in her interview that what attracted her to the role was it being project manager gone rogue.
That's a sign to us of people getting it. There is no one true path to innovation - it's not for the faint of heart, it is risky, it's messy, and involves mistakes and screw-ups.
We'll be sharing our pipeline next week. Just don't expect us to tell you how we'll approach it.
We haven't got a clue.