We keep a little bit of paper tacked on the wall above the Lab Lounge.
Four words. Keep it simple stupid.
It's a reminder to ourselves - or anyone sitting there - not to get too clever. Sometimes complex problems need really simple solutions if they are ever going to happen.
The KISS principle
KISS is an acronym for "Keep it simple, stupid" - a design principle pioneered by the US Navy in the 1960s. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided.
This week the Lab will be rounding up our focus on Fuel Poverty and there's been a big lesson learnt for us.
There are hundreds - possibly thousands - of reports all making multiple recommendations.
We know already that most reports never get read. But making lots of recommendations simply reduces the chances of them ever getting actioned. There are health reports with over 200 recommendations. That simply can't be sensible.
That's why the Lab are making a commitment. Each of our reports will make a maximum of three recommendations - all of which will have a realistic timeframe for testing, piloting and evaluation.
The world doesn't really need more recommendations and reports - it needs action and people sharing successes and failures.
Less conversation. More action - we'll be revealing more throughout the week.