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Labcast
5 June 2024
Our Ways Of Working
Bromford Lab
Moving Away From Best Practice

We have all heard of Best Practice. Those proven methods that have been shown to lead to success in a particular field or situation. Within most industries, including social housing, they are crucial to keeping businesses organized and functioning to a successful and high standard. No one is ever going to discredit the advantages of best practice because it shapes entire industries however, within the realms of innovation, best practice has to ability to kill it completely.  

Moving Away From Best Practice
5 July 2023
Our Customers And Places
Bromford Lab
Guerrilla Gardening and Community Power

We’re back with a new strategy! In the first of a series of posts on place and community power, Paul talks to Bromford resident and sustainability innovator, Tanya Love. They talk about street-level innovation, the importance of optimism and how we all need to Be More Guerrilla.

Guerrilla Gardening and Community Power
Simon Penny, Design Lead
13 July 2017
Thought Leaders

Defining the Problem

Simon Penny, Design Lead
13 July 2017
Thought Leaders
Defining the Problem

In times of scarce resources it’s tempting when we spot something that isn't quite right to jump to conclusions and start thinking about potential solutions. Unsurprisingly this often leads to the implementation of solutions which fail to hit the mark.

Tagged: problem definition, service design, problem statement, HMW, how might we

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Simon Penny, Design Lead
7 July 2017
Thought Leaders

Design Is About More Than Just Aesthetics

Simon Penny, Design Lead
7 July 2017
Thought Leaders
Design Is About More Than Just Aesthetics

Why can in-house design and innovation teams often find more interest in their work coming from their external networks than from within their own organisations, and what might in-house designers do to redress the balance?

Tagged: in-house design, design, lightening talks, inspiration, co-design, innovation lab

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Simon Penny, Design Lead
19 June 2017

The Importance of Understanding People

Simon Penny, Design Lead
19 June 2017
The Importance of Understanding People

What makes organisations fall into the ‘field of dreams trap’ and why is customer insight so important?

Tagged: Ethnography, Customer Experience, Customer Insight, Design Research

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Bromford Housing, Broadlands, Wolverhampton, England, WV10 6TB, United Kingdomlab@bromford.co.uk

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