Discovery Tools

This is about research in all it's forms. Try to keep your perspectives wide to allow for a broad range of ideas and influences.

Definition Tools

This is about making sense of what you've learned. Narrow down your findings to establish your project’s main challenge.

Development Tools

This is about generating ideas and testing them out. Use prototypes and tests to see what works and don't be afraid to ditch what doesn't.

Delivery Tools

This is about making an impact. Create structured plans to help you pilot, evaluate or launch your concept.

Design Principles

We've developed nine fundamental principles we use to check that the work we do is well designed and meets our own quality standards.