Developed over five years leading innovation efforts within Bromford our Drive product is our bread-and-butter. No tool is off the table as we apply the full design process to accelerate new ideas to their inevitable conclusion in a safe-to-fail sandbox environment. Problem definition and root cause analysis, ideation, prototyping then testing and piloting (where neccessary) all add confidence that the outcome was the right one, even if that was to go back to the drawing board.
Drive concepts typically form a specialist team of subject matter experts who remain engaged with lab throughout the innovation process.
CASE STUDIES:
Image of the back of a person in a blue t-shirt and a Bromford colleague in a black t shirt with his hands together
Starting Well Engineer
Every year Bromford experiences a large demand for small every-day repairs. Our engineers often report that many of these repairs could easily be completed by the customer themselves. Through the Starting Well Engineer concept, we set out to answer the question: What if we gave basic ‘training’ to customers to build their confidence in tackling day to day repairs – rather than doing all the repairs for them? Read more…
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Neighbourhood Coaching
Moving on from the Bromford Deal our aim was to move to a way of working which placed a much stronger focus on building strengths based relationships with all our customers. This involved getting to know other community assets in the neighbourhoods where customers live and encouraging reciprocal connections between customers, neighbours and community assets. The approach we took was all about enabling individuals by not doing things for or to them. The outcome was that Bromford now use a ‘coaching approach’; customers retain agency and remain in control. Read more…