Like it or not we mostly default to ideas and plans. As organisations we get wrapped up in solutions.

Great performance at work is usually defined as creating and implementing solutions rather than finding the best problems to tackle. 

There’s a lack of penetration into the root causes of problems as most of our organisations have a cultural bias for execution over thorough problem definition. 

Our giveaway tool of the day is this template to help you define the problem through a series of deep questions before moving on to the more creative 'how might we' visioning.

Innovation is all about getting better at being wrong. However it must be founded in a deep understanding of the problem we are seeking to solve.

To have the most impact, it’s simple. Just ask the right questions.

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