“How can people tell you what they want if they haven’t seen it before? If we ask them what they want, we’ll end up doing Swan Lake every year!”  — Mario D’Amico, senior VP of marketing at Cirque du Soleil

A question came up recently about how involve customers in our work - after it was noted we hadn't actively engaged user input at the early design phase.

We thought it important to outline our principles. So here they are!