How We Involve Customers

“How can people tell you what they want if they haven’t seen it before? If we ask them what they want, we’ll end up doing Swan Lake every year!”  — Mario D’Amico, senior VP of marketing at Cirque du Soleil

A question came up recently about how involve customers in our work - after it was noted we hadn't actively engaged user input at the early design phase.

We thought it important to outline our principles. So here they are!