If you want an affordable housing product it generally comes in three flavours - general needs , shared ownership and support/sheltered. 

It's less "have it your way" and more "have it our way".

The 'product range' has stood still for years - with the last genuine innovations coming years before the dawn of the iPhone.

So imagine a world where people had online housing passports and paid and earned credits through a cryptocurrency like bitcoin. Imagine a world where people could pick from a range of products and rental options that flexed with their circumstances.

That's what we did - and we can't wait to explore what happens next...