At the end of October we published details of a concept our Community Squad were exploring:
It suggested that instead of matching customers to a home we matched them to the right community. The letting (and potentially the sale) of homes could be targeted to ‘recruit’ customers with the 'right' skills to help strengthen those communities.
It was one of our most popular posts , attracting lots of debate on our internal Yammer and also on Twitter. People were split about whether this was a good thing or a bad thing. We know one thing - when it arouses people's passions it's an area ripe for a bit of exploration!
Here's the details of the proposed test, lovingly presented in Sway..